White Label Solutions

What is the white label and/or the private label?

The terms white label and white label can be used interchangeably. White branding is when a product or service removes its brand and logo from the end product and instead uses the brand desired by the buyer.

For example, if you go to a grocery store like Walmart, you will find that you can buy all kinds of products that are sold under the Great Value brand. Does this mean that Walmart produces all of those products? No way. They simply have several companies that are already supplying these products and ready to put the product in Great Value packaging instead of their own on Walmart’s behalf.

So when you go to Walmart and buy a Great Value product, take a look. The brand offering the White Label Great Value product could also have the product on the same shelf with its own packaging at a higher price. To know more about the differences between white label and private label, read: White Label vs Private Label

How does white label digital marketing work?

White label digital marketing is very different from white labeling a product for Walmart, for sure! It is not as if the customer took a product, put it in their shopping cart, and went to the checkout. In the digital world, white labeling is when your company purchases the services of a white label company and offers them to the customer under your brand.

How does white label / private label digital marketing work with that particular Company?

The That! The company can provide various services on its behalf to the client. White-label digital marketing services include search engine optimization, Pay Per Click management, reputation management & social media marketing. Some white label companies only do the back-end work and have you act as an intermediary between them and the customer. However, we believe that we can deliver a much better customer experience with the public-facing model, where your client can speak to the professional who is working on their marketing campaigns. So … The company is poised to be (and prefers to be) a public-facing white label digital marketing provider. About eighty percent of our white label partners use us head-on, and twenty percent only make us work on the back-end for them to deliver to the customer.

Sales support

When you work with That! The company, we start with you in the sales process. When you have a potential client who is interested in the various digital marketing services that we offer on their behalf, they will contact their dedicated digital marketing strategist. Our strategist will gather information about the prospect and his top two or three competitors, and then have a preliminary discussion with the prospect about his goals and objectives and how we can help him. All this experience takes place under your brand name. They will never know they are talking to a representative of That! Company.

We also provide free sales material for you to use. Before meeting with the prospect, we will provide you with a proposal template and contract templates that you can use to close the deal. We also support you in your next meetings to help you close the deal. Once they sign the contract to move on, you can get involved or not get involved as you wish. Our goal is to elevate our partners to more of the CEO role, while we take care of the day-to-day management of clients.

How do you operate with my brand?

You will gain obtain to our project management system that will allow us to communicate with your clients, so all e-mail communication is branded. The reports we send to your clients will bear your logo. When we speak with the customer on the phone, we will also do so under their brand. We have two ways of targeting phone calls under your name.

Develop our relationship

In the beginning, when we have our first clients together, it will be very important for you to go through the process and understand what the client experiences. However, after two to three months of developing a relationship with you, we plan to take the reins so that you can focus on your core business and generating new business.

Conference Bridge Plan

When you only have a few clients, we start with a conference bridge strategy. We meet with them on a conference bridge-like freeconferencecall.com or services like Go2Meeting, Join. I. This provides us with a neutral place to speak to the customer without ever revealing a phone number.

Direct calling plan

Our second solution is what is called a direct calling plan. A 1-800 number is acquired that the customer knows as his service number. Whenever a client wants to call you regarding the services we offer, they would use the service number, and our receptionist is able to see which white label company to answer the phone with. Then we would simply just answer the phone as your company. “Thank you for the calling (insert your company name). How can I help you today?”

For most white label partners, we recommend starting with the “conference bridge” configuration as this is the most cost-effective option. In fact, we upgrade our white label partners to the “direct call” plan for free when they reach a certain level of customers with us.

What Our Clients Say?

Customer satisfaction is important to us and we are proud to call our clients family after working with them.

I can’t even tell you how happy I am with Clicking365. They do great work every time! Glad I found them and will continue to use their services. Definitely come back and order their services again. Highly recommended!

Bryan Peasley

United States

Very please with my webpage. It really meets my expectation. Clicking365 is great to communicate, made all changes requested, and provided options. I would recommend going with Clicking365 a thousand times!!!

Stephanie McKenzie

United States

Excellent service as always, I would give them 10 stars if possible they helped me create content that no one else has been able to. I would highly suggest everyone use them for anything and everything because they get the job done!

Kimberly

United States

How do you operate with my brand?

1. Fewer layers

Have you ever been dragged off? They tell you that the person has to ask someone else, then that person has to ask someone else to get your answer. You wait a few days for the answer to find out that they still don’t know. This is very terrible for the customer experience.

When a service is provided for the public, if the client asks a technical question related to the marketing campaigns that we are managing for him, we are already on the phone to answer him right then and there! Less waiting for our clients simply just means better communication & ultimately better results, as work gets done more promptly.

2. Easily scalable

It doesn’t matter if you have one client or 7,000 clients. With the public-facing model, you are able to scale this without bringing intermediary account executives to manage the communication. The only thing you will have to worry about on a regular basis is billing the customer.

3. Best customer lifetime value (LTV)

Retention of a customer’s business is one of the most important key performance indicators (KPIs) we measure. We have consistently shown that when we are customer-facing, we are able to retain their business for much longer. Our average retention rate is measured in years, compared to the industry standard of keeping a customer for only months. At the time of writing, our average client is staying with us for three and a half years. Of course, we have many clients who are with us much longer and some clients who only stay two months, but our high average is the key to our success and yours.

4. You can focus on what you are good at

Whether you are good at SEO and want us to take care of the other services, or you are a traditional agency that needs a digital partner, or you are just a sales organization that wants a partner that they can believe in, you can focus on what you are good at it, and leave us the daily management of the services we provide you.

What are you waiting for? Want to learn more about our white label and white label digital marketing solutions? Fill out a form and we’ll start talking today.

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Why Choose Us?

The use of white label branding will save you money and let you spend your time doing what you think is best for the company.

Quick

We work to give you results in a timely manner and make the entire process for your company simple and easy.
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Efficient

We will focus on the work provided to us which will allow you to be much more efficient.

Dependable

Let us handle the services you struggle with and focus in the areas where you excel.

Are You Looking For Our Services?

Learn all about our services and what we offer and feel free to get in touch!