Let’s start with its definition, according to the American Institute of Graphic Arts (AIGA),it is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” Simply you can understand that graphic design helps you to communicate ideas and messages visually. These visual designs can be both simple and complex as a brand logo or a page layout on website.
Designers use typography and pictures to meet the specific need of users, and they focus on the logic of displaying elements in an interactive designs which optimizes user experience.
Basics Elements and Principle of Graphic Design
Types of Graphic Design
If you are going to select graphic designing as your profession you should have knowledge of different types of graphic designs that are now used. Let’s go through 8 different types of graphic designs where you can build your profession.
Visual Identity graphic design:
It can be understood as the visual element of the brand identity that act as face of brand which help in communicating intangible qualities through the images, color and shapes. The specialized designer in this type is collaborated with the brand stakeholders to design the assets such as logo, typography, color palettes and image libraries representing the brand personality.
This is one of the most common type of design. Visual Identity Graphic Designers must possess the general knowledge of all the types of design in order create the design elements that are suitable in all media. Excellent communication, conceptual and creative skills and passion for researching industries, trends, companies is also needed.
Marketing and Advertising Graphic Design:
We all know the graphic designs are mostly created for the purpose of marketing and advertising. To tap into the customer’s decision making process, company depend on successful marketing efforts. Marketing designers work with the company owners, directors, managers or marketing profession to create assets for marketing strategy. These designers may work alone or with in-house creative departments.
Examples: postcard, flyers, magazines and newspaper ads, Infographics, posters, banners and billboards, brochures, vehicle wraps, email marketing templates, social media ads, menus, PowerPoint presentation etc.
User Interface Graphic Design:
User Interface is understood as the interaction of users with the devices and applications. UI design is the process of creating interface which is easy to use and provide user-friendly experience. In context of graphic design UI design focuses on the visual experience of user and design of the on screen graphic elements such as buttons, menus, micro-interaction etc. UI designers’ job is to balance the aesthetic appeal with the technical functionality.
Examples: web page design, theme design (WordPress, shopify etc), game interfaces, app design etc.
Publication Graphic Design:
Publication is the long form piece of information that is communicated through the public distribution. These are traditionally of print medium but recently there has been a significant rise in digital publishing.
Designers specialized in this type works with the editors and publishers to create layouts by carefully selecting typography with the related artwork which includes pictures, graphics and illustrations. These designers can work as freelancers or in-house as a part of publishing company.
Examples: books, newspapers, newsletters, directories, annual reports, catalogs etc.
Packaging Graphic Design:
Packaging of any product is the first thing that catches the eye of consumers. Packaging design directly communicates with the customers and hence it is one of the important marketing tools.
Packaging designers develop mockups, create concepts and print ready files for a product. These designers require top notch conceptual and problem solving skills with the strong knowledge of print and industrial design. These designers can work as jack of all trades or can specialize in a specific type of packaging (like labels or beverage cans) or specific industry (such as food industry or children toys etc).
Motion Graphic Design:
Motion graphics is simply explained as the graphics those are in motion such as animations, videos , images, audios, typography and other effects which are used in television, film and online media.
Motion graphic designing is the new speciality among the designers. It was formally reserved for television and films but as technological advances have reduced the production time and costs, this art form has become more accessible and affordable. This type of design can be now found on almost every social media and digital platforms which has created all sorts of new opportunities.
Examples: title sequences and end credits, advertisements, animated logos, trailers, presentations, promotional and tutorial videos, GIFs, video games etc.
Environmental Graphic design:
These designs visually connect people to the places to improve their overall experiences by creating space memorable, interesting, informative or easier to navigate.
It is multidisciplinary practice that merges graphic, interior, architectural, landscape and industrial design. Designers collaborate with the people related to any of these fields to plan and implement the design.
Example: Signage, wall murals, museum exhibitions, office branding, public transport navigation, retail store interiors, stadium brandings etc.
Art and illustration for graphic design:
Graphic art and illustrations are different from graphic design. This sentence can be further understood as graphic designers create compositions to communicate and solve problems whereas graphic artists and illustrators create original works. Their art can be in for of fine arts or decoration or the storytelling illustrations.
These artists use any type of media and techniques to create their works. Graphic artist collaborate with writers, editors, managers, marketers, and art directors across all types of graphic designs. These artists usually have the foundation of fine arts, animation or architecture.
Examples: t-shirt design, graphic patterns for tiles, stock images, motion graphics, graphics novels, websites, comic books, album arts, picture books, technical illustrations, concept arts, Infographics etc.