Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. It provides insights and data that can be used to create a better user experience for visitors.
What Is Web Analytics?
Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience. Know more about web analytics.
For example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.
Web Analytics Includes
Voice of Customer
Desktop vs. Mobile visits
Websites Using Web Analytics
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