Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. It provides insights and data that can be used to create a better user experience for visitors.

What Is Web Analytics?

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience. Know more about web analytics.


Web Analytics


Analytics measures activity and behavior on a website. There is an important role of web design and web development in reducing the bounce rate.

For example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

web analytics

Web Analytics Includes

The most popular analytics tool is Google Analytics, although there are many others like Piwik, Adobe Analytics, Mixpanel, Kissmetrics, and more which offer specialized information such as real-time activity or heat mapping.


This is the task that must be completed by your website visitors in order to reach your site’s goal and objectives.

Performance Indicators

KPIs are the metrics in which we can measure each call-to-action and use them for better user engagement.

Bounce Rate

When someone visits your site and leave without viewing the second page is called as a bounce.

Traffic Sources

You can easily measure your traffic sources and adjust your strategy accordingly and implement them to increase visitors.

Voice of Customer

Customer satisfaction surveys and page-level surveys are tools used to measure the voice of customers.

Desktop vs. Mobile visits

With help of analytics tool we get to know from where we are getting our maximum traffic.

Websites Using Web Analytics

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Why Choose Us?

To increase your website visibility and to grow your business in a brilliant way you should join us.

Decision Making

Data collected from web analytics used to answer whether you met your goal or not. You can use it to improve your KPIs.

New & Returning Visitors

Analytics gives the data on how many new visitors come to your site and also how many return visitors are there.

Overall Traffic

If your traffic stagnates or diminishes over time, it’s a marker you’re not doing something right.

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