Social Media Marketing

Social Media Marketing

Social Media Marketing involves promoting across social media platforms to gain a more relevant audience in a quicker time than organic search. One of the reasons digital marketing in Miami, FL has become so popular is due to the rise of Social Media

What Is Social Media Marketing?

Social media marketing is the process of creating social media marketing campaigns across individual or multiple social media platforms, such as; Facebook, Twitter, Instagram and more.

Learn more about social media marketing.


How Does Social Media Marketing Work?

This type of digital marketing is considered a medium allowing your business to speak to the masses and display your offerings across many platforms, locally, nationally or internationally.

Most companies that stick to only traditional marketing usually fall way behind those active in social media marketing campaigns.

What’s Included in SMM?

There are various ways of implementing social media marketing. These include; social news, bookmarking sites, blogging sites, networking sites like Facebook, Twitter, and Instagram, and many more.

New Customers

Digital Marketing helps increase traffic amongst new users and those who are prevalent in the Social Media atmosphere

Social Media Marketers

We have marketers who help with audience research analysis and also with creating content that keeps your customer bound to the brand

Grow Brand Awareness

We promote social media marketing in a way designed to increase your brand awareness in the eyes of your potential targets

Your Brand Story

With social media marketing, we can share your brand story and let people see you are a real, human company and not autonomous

Data Acquisition

Before going after our target market, we make sure to gather the data necessary to be effective and not waste time on inaccurate leads

Build Loyalty

With strong content marketing plan and a social media marketing strategy, we aim to increase the loyalty of your users and keep them coming back

Social media marketing

Social media marketing is the use of social media platforms to connect with your audience and build your brand, increase sales, and drive website traffic. This involves publishing quality content on your social media profiles, listening to and engaging your followers, analyzing the results, and making advertisements on social media.

The main social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a number of social media management tools that help businesses get the most out of the aforementioned social media platforms. Social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

A quick overview of social media marketing

Social media marketing started with posting. Businesses shared their content on social media to drive traffic to their websites and hopefully sales. But social networks have matured far beyond being just a place to spread content.

Today, companies use social media in many different ways. For example, a company that cares about what people are saying about its brand can monitor social media conversations and respond to relevant mentions (listening and engaging on social media). A company that wants to know how it is performing on social media will analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audiences on a large scale will run very specific ads on social media (social media advertising).
As a whole, they are often also known as social media management.

The five basic pillars of social media marketing


Planning and publishing

Listen and commitment

Analysis and reports


1. Strategy

Before you jump into posting something on social media, let’s take a step back and see the big picture. The first step is to think about your social media strategy.

What are your goals? How can social media help you achieve your business goals? Some companies use social media to promote their brand, while others use it to increase website traffic and sales. Social media can also help you build engagement around your brand, create a community, and serve as a channel for customer service.

What social media platforms do you want to focus on? The main social media platforms, mentioned above, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller, emerging platforms, such as Tumblr, Tik Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. When starting out, it is better to choose a few platforms that you think your target audience is on than to be on all of them.

What kind of content do you want to share? What type of content will best appeal to your target audience? Are they images, videos, or links? Is it educational or entertainment content? A good starting point is to create a marketing persona, who will help you answer these questions. And this doesn’t have to be fixed forever; You can always change your strategy based on the performance of your posts on social media.

To help you create a good social media strategy, here are our step-by-step guides for creating a social media marketing strategy and plan.

2. Plan and publish

Social media marketing for small businesses typically starts with having a consistent social media presence. About three billion people (3,000,000,000!) Use social media. By being present on social media platforms, you give your brand the opportunity to be discovered by your future customers.

Posting on social media is as simple as sharing a blog post, image, or video on a social media platform. It’s like sharing on your personal Facebook profile. However, it is wise to plan your content in advance rather than spontaneously creating and publishing content. Also, to make sure you’re maximizing your reach on social media, you need to post great content that your audience likes, at the right time and frequency.

Today there are a number of social media scheduling tools that can help you automatically post your content at your preferred time. This saves you time and allows you to reach your audience when they are most likely to engage with your content.

3. Listen and commit

As your business and social media following grows, the conversations about your brand increase as well. People will comment on your social media posts, tag you on your social media posts, or message you directly.

People may even talk about your brand on social media without you knowing. So it’s a good idea to monitor social media conversations about your brand. If it’s a positive comment, you have a chance to surprise and delight them. If not, you can offer support and correct a situation before it worsens.

You can manually check all notifications on all social media platforms, but this is not efficient and you won’t see posts that don’t tag your company profile on social media. Instead, you can use a social media listening and engagement tool that aggregates all social media mentions and messages, including posts that didn’t tag your company’s social media profile.

4. Analytics

Along the way, whether you’re posting content or engaging on social media, you’ll want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you receive per month? How many people have used your brand’s hashtag in their social media posts?

The social media platforms themselves provide a basic level of this information. For more in-depth analytical information or to easily compare between social media platforms, you can use the wide range of social media analytics tools available.

5. Advertising

When you have more funds to grow your social media marketing, one area to consider is social media advertising. Social media ads allow you to reach a wider audience than the one that follows you.

Social media advertising platforms are so powerful today that you can specify exactly who to show your ads to. You can create target audiences based on their demographics, interests, behaviors, and much more.

If you are running many social media advertising campaigns at once, you may consider using a social media advertising tool to make massive changes, automate processes, and optimize your ads.

Social media marketing resources

Social media platforms are always evolving. When Facebook started, people could only share text updates. Now, there are many content formats, such as images, videos, live videos, and stories.

Therefore, social media marketing is always changing as well. We want to help you stay up-to-date with the latest changes and strategies to be successful on social media. Here are some resources to get you started:

Social Media Marketing Blog
Buffer’s Social Media Marketing Blog covers the latest social media strategies and tools for Facebook, Instagram, Twitter, and more.

Social Media Marketing Guide
The complete beginner’s guide to creating a social media marketing plan, for those who are new to social media and looking for an easy way to get started.

Guide to listening and participation in social networks
Why we think listening and engagement on social media are so important and how you can overcome the challenges to develop a successful strategy.

Social media analysis guide
Social media data contains a wealth of information and knowledge. Here are seven simple, quick and practical tips for analyzing social networks.

Social Media Advertising Guide
There is a lot to learn about advertising on social media. It is difficult to know exactly where or how to start. Here’s everything marketers need to know about social media advertising.

Websites Using Our Social Media Marketing

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Digital Marketing Web Sites | Web Design Screenshot

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Why Choose Us for Your Social Media Marketing Services in Miami, FL?

When you are looking to do Social Media Marketing the right way, then you are looking for Clicking365!


Retargeting Your Audience

We ensure you don’t miss out on opportunities by retargeting your audience members if they don’t choose you the first time. Sometimes a second glance is all that’s needed

Easy Communication

By keeping clear communication with you, we also ensure your business has clear communication and understanding with your customers

More Hashtags

Whatever it takes to get you noticed and followed, is our priority. Keeping users interested in your offerings is what we are here for!

Are You Looking for Social Media Marketing Services in Miami, FL?

Contact us and be assured your social media marketing tasks are in the hands of professionals!