Social Media Advertising

Advertising on social media is essential if you want to reach a new and specific audience quickly.

Like it or not, organic reach is getting harder and harder to come by. The days when it went viral without a little boost could be gone forever.

Of course, it can be scary to go from an organic social strategy to putting real money on the table. Therefore, it is important to understand all the options.

We explain how to use the different types of ads on social networks to achieve real business results and maximize your spending.

Resources for advertising on social networks and paid social networks

In a paid game, social media advertising is a must for brands. ¿Why is it so important? Paid social advertising helps your content get visits without depending on the organic algorithms of the platforms and their continuous changes.

Today’s social media is all about how to target audiences, build customer journeys, and get people to come to your website to make a purchase. Paid social media strategies help just that.

But the real challenge is understanding the details of social media advertising, how to get started, what to spend, and how each network works. This is a lot, even for seasoned marketers, and can be a stumbling block for those learning to use paid social media better.

In this resource, you’ll find all of our essential guides on paid social media advertising. This is a one-stop-shop for improving the performance of paid ads.

How to start

If you’re just starting out, it’s important that you understand the basics of social media advertising. Each organization works differently, so the idea is to have a strategy adapted to your needs. The problem is knowing where to start.

Advertising Strategy on Social Media: The Basics

It is not advisable to invest in paid social networks without a game plan. Once you start your campaigns, how do you know that what you are doing is having a real impact? This getting started guide is perfect for those who want to create a social media advertising strategy from scratch.

Social media advertising strategies for each platform

Now that you know the basics, you probably have an idea of ​​where you want to implement your strategy. However, paid social networks are not the same in all of them. Running ads on Facebook is different from running on Twitter, so your strategy should also be unique. Next, we will break down the specific strategies for each of the main social networks:

Advertising strategy on Facebook

When it comes to social ads, Facebook is king. Understanding how to build audiences, target specific users, retarget certain groups, and measure success is key for any brand. This guide provides a great overview if you’re heading to Facebook for paid social media.

Advertising strategy on Instagram

Instagram also uses Facebook’s ad manager, making it a good second step in social media ads. However, there are many nuances to advertising on Instagram, so save this guide to get started.

Advertising strategy on Twitter

Don’t forget about Twitter. Many brands are very successful with advertising on Twitter, and the network offers many unique options for reaching audiences. Our Twitter advertising guide offers you all the necessary information.

LinkedIn advertising strategy

Advertising on the world’s largest professional network has many advantages. Learn everything you need to know about LinkedIn Ads here.

Ads on TikTok: What Marketers Need to Know

TikTok has had a rapid and sometimes stormy rise to prominence in the social space recently. That can make it even more difficult for marketers to keep up with best practices for the platform. Learn all the basics of creating successful ads on TikTok.

Advertising strategy on Snapchat

What about the basics of creating and scheduling ads on Snapchat? How much they cost? What filters are available? How is success measured? Find the answers in this Snapchat ad strategy guide.

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