Beginners Guide To SEO Success 2020

by Aug 25, 2018Search Engine Optimization0 comments

Guide To SEO

Do you feel SEO is hard?

Everyone thinks SEO is complicated, but it is actually not, it is quite simple or we can say its basics are very simple for you to understand.
Down here we will give you a little bit of introduction about search engine optimization which is considered as a mandatory technique for marketing when you want your website to be found in search engines, like yahoo, google, internet explorer, Mozilla Firefox, etc.

Here you will learn about:

  • What is SEO?
  • Why is SEO important?
  • How it works?
  • Research of keyword
  • On page optimization
  • Common technical knowledge about SEO

What is SEO?

Now-a-days you must have heard a lot about SEO. SEO is the process of increasing both quantity and quality of the website traffic, which also gives the exposure to your brand through organic search results. SEO is basically about what people are searching online in search engines, what kind of words they are using, what type of content they want. And when you will have the answers of all such questions then only you will be able to connect with more people and provide them solutions. Once you will have a effective SEO then you will have the organic results for which you will not pay.

Why is SEO important?

The majority of online traffic is generated through search engines. SEO has 2 times more of the traffic opportunity. SEO is also something if you will set it up in a correct way then it will give you dividends over the time that to in continuation.

How it works?

The three functions SEO has are rank, crawl, index.


This is the process of discovering in which search engines send few crawlers to gather some updated content. Content can be in many ways webpage, pdf, image etc. It does not matter what format it is.


The search engine process and store the information they get in an index, it is basically the huge database they have discovered.


The making of order of search results by the relevance is the ranking. In simple words the higher the website will be in the ranking the more it will be considered relevant for the site to query.

Research of keyword

Keywords research is basically knowing what all terms people are searching for and for that you can rank your website in the search engines. But before the keyword research you have to ask questions. You first have to know who they are, what they want, what their goals are? You can not skip this step as it is quite a crucial step. The answer to this question is what you want to be ranked for in the search engines. In this you focus on your audience more and using keyword data you can have a much more successful campaign.

Discovering of keyword

The very first thing that you should do is to discover few keywords. It can be of the products, services etc these can be proved as a good start to the keywords. Once you will enter into it then you will get to know more about the questions, various other keywords, which are popular too.

On Page Optimization

Now it is the time to get into ON-PAGE SEO. On-page SEO is applying the keyword research.

The very first thing that you should do is gather your keywords and group in the pages rather than making separate pages for them.

Three ways in which you can rank them are :

  • They are videos or images
  • The content is long or short
  • In which manner is the content formatted.

Then think about all the unique ways in which you can make your page better than the pages which are already in the ranking.

Common technical knowledge about SEO

The technical knowledge will help you to optimize your site.

Now when all the things are done then you have to make sure that your content is not only readable by people but also for the computers.

When it comes to the developer’s knowledge then it becomes important to carry some of the optimizations.

All this is divided in three parts:

  • How the website work
  • How the website is understood by search engines
  • And how the customers interact with the websites.

Technical knowledge brings a huge impact on the performance of the website so it is important for everyone to understand it.

The main goal of search engine optimization is to get more and more traffic for the business. You yourself can look for many different ways other than this to learn more about SEO.

And the important tip if you have a large business than try to make the technical SEO right.

We understand that learning everything about SEO is difficult. That is why we were here to help you out. And we actually think that we were able to help you with all the information about the SEO.

Read more in Ahrefs.